Strategic Orientations, Commitment and Organizational Performance: scale validation in the Creative Industry
Resumen
This study aimed to test the validity and reliability of an instrument designed to measure the relationship between organizational commitment, learning orientation, entrepreneurial orientation and organizational performance in the creative industries sector. Through an exploratory analysis using a structural model based on Partial Least Squares (PLS), we determined a Cronbach's alpha and composite reliability greater than 0.90, Average Variance Extracted (AVE) values greater than 0.61 and levels of discriminant validity lower than 0.85. We obtained an instrument consisting of 24 items that is considered valid and reliable.
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